Random thought

Is anyone else confused/bothered by the comodification of Che Guevara? I'm not just talking about 'The Motorcycle Diaries', I mean in general. The posters, the tshirts, etc. It occurred to me the other day that I wasn't even entirely sure who he was. I mean, I knew that he was a socialist, and possibly a communist, and that he had something to do with Cuba. And that Antonio Bandares's character in 'Evita' was 'Che'. If I'm unsure of who exactly this fellow was, I have difficulty believing that the majority of the people who go around wearing his face on their chest have any clue about who he was or what he stood for. And this, of course, bothers me. Because I don't get annoyed with enough to begin with.